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The No.1 reduces the functions of a watch to the barest of essentials — an easy-to-read dial, adjustable strap, and two choices of color. No.1 is made of stainless steel, milled and then given a black ion coating for durabilty, a finish that gives it just the right amount of matte versus gloss on the wrist, while the only noticable branding is punched into the side. The textile are sourced from Danish textile manufacturer Kvadrat and made from post-consumer PET bottles. The wristband is both stylish and gentle to the environment.